Driven & innovative senior designer with extensive expertise in user experience & visual design, valuing iterative design methodology principles.

PRESENTLY CONSULTING FOR

Nasdaq

Education

Visual Design & Fine Art
duCret School of Art, Plainfield, NJ

Graduated Cum Laude

Hi, I’m Loren. A senior designer with over 15 years experience as a User Experience and Visual Designer.

I’m Passionate about & motivated by learning & implementing new technologies to deliver robust user experiences in fast-paced & dynamic environments. A collaborative, strategic thinker, leveraging knowledge in how customer experiences influence the brand, practitioner of design thinking & iterative design sprints to produce successful results with quantifiable metrics, balancing form & function while stressing importance of simplicity within the experience.

Where I’ve been

2022–Present

Nasdaq Consultant, Digital Strategy

SENIOR Product Designer 

2020–2022

MetLife Consultant, Digital Service Transformation

SENIOR UX / UI Designer 

2019–2020

Morgan Stanley Consultant

SENIOR VISUAL Designer 

2011–2019

MetLife, Global Brand & Marketing

SENior Visual Designer

MetLife, eBusiness

PRODUCT Designer

2008–2011

Visual Incite

Lead UX / UI Designer

2007–2008

Burgdorff ERA, NRT LLC

VISUAL Designer

My Process

Research

Stakeholder Interviews
Journey Mapping
Heuristic Analysis
Data Analysis
Competitor Analysis

Ideation

Design Thinking Sprints
Low Fidelity Mocks
Wireframing
Clickable Prototyping

Iteration

A/B Testing
Usability Testing
Usability Metrics & KPIs
Iteration Design

My typical process starts by interviewing internal stakeholders and business partners to understand the required information and requirements. I’ll research competitors and do an analysis on user’s common behaviors.

After completing that I’ll put together a user journey map, then I’ll pivot my focus to defining the necessary functionality of the experience.

From there I’ll build out low-fidelity wires using design programs like Adobe XD, Figma, Sketch or putting into Invision clickable prototypes.

Once it’s in a clickable prototype format I’ll set up to perform A/B tests with them. Post A/B testing I’ll implement the necessary updates that come out of testing.

From there I’ll work on High fidelity designs utilizing current design system components and templates (I’ve also been at places where they didn’t have a full blown design system and had the opportunity to build them out). After the designs are pixel perfect I’ll work with AD & IT teams to hand off the specs and designs and ensure they’re properly implemented.

I’ll continue to implement new ideations based off the design strategy and key metrics.